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USC: Continuing Education and Conferences

Information for specific audiences:


Course Name: Superbowl Commercials

Dates:   02/15/2014 - 02/16/2014


Do you love watching Super Bowl commercials? Ever wonder how the creators come up with their ideas? You’ll learn the inside stories behind some of the greatest commercials of all time. Better yet—you’ll learn the techniques for writing effective commercials and will create your own commercial using simple animation techniques. You’ll enter the phenomenon of Super Bowl advertising, learn the principles of effective advertising, explore brainstorming techniques, turn ideas into story plots through scriptwriting and storyboarding and complete your own $3 million assignment- your own commercial! 



Meet the Instructor(s)


Superbowl Commercials

Lead Instructors:  Bonnie Drewniany and Van Kornegay, School of Journalism and Mass Communications


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